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Alex Digenis

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The 2015 Subaru Outback has arrived!

Posted by Alex Digenis

Jun 26, 2014 1:47:16 PM


Revealed earlier this year at the 2014 New York International Auto Show, the 2015 Outback is now available in Canada and ready to take on whatever Canadian drivers throw at it.

For the 2015 model, Subaru is offer either 4- or 6-cylinder BOXER engine options, both with standard Symmetrical All-Wheel Drive , meaning that drivers will have the power and handling they need to deal with road conditions all year long. The new edition is also being offered with the choice of a 6-speed manual transmission or Lineartronic continuously variable transmission options. Improved poweer assisted steering and an enhanced Vehicle Dynamics Control system contribute to outstanding handling and overall feel.

The 2.5L, 4-cylinder option offers an increase in power over last year’s model, taking the engine power up to 175HP and improved fuel economy as well with the 2015 Outback rated at 7.1L/100KM combined (in the CVT model).

The 3.6L 6-cylinder BOXER engine produces 256HP, the same as 2014, but improvements to the vehicle’s standard CVT have resulted in improved fuel efficiency at 9.5L/100KM combined (11.2L/100KM city, 7.4L/100KM highway).

Trim lines available for the 2015 edition consist of 2.5i, 2.5i & 3.6i Touring, and 2.5i & 3.6 Limited and all models are equipped with Incline Start Assist and Hill Holder System to keep the vehicle in place until the throttle is applied.

New Entertainment Features

Depending on the trim level, 2015 Outback drivers will be equipped with a host of upgraded entertainment features. The 2.5i models come with AM/FM stereo with Sirius XM satellite radio (subscription required) in-dash CD player and a 6.2inch multi-function touchscreen display. The entertainment system will also feature hands-free phone connectivity, courtesy of Subaru STARLINK with Aha smartphone integration, and Bluetooth, a USB port, AUX input jack and iPod control capability.

The Limited packages add a 12-speaker Harman/kardon audio system, a 7-inch touchscreen, with interactive voice command system (capable of operating the dual-zone climate controls) and some additional text messaging and iTunes compatible features.

Improved Interior Space

The new model will comfortably fit the tallest of passengers in the rear seat, offering more than 3 feet of legroom back there. Driver’s will also have more cargo capability with an addition 148 litres of trunk space over the 2014 edition, for a total of 1,005 litres.

Safety & Security

We’re constantly writing about the amazing safety features of our  vehicles and the new Outback lives up to the brand’s reputation. The rear-view camera that was optional on the 2014 edition  has been made standard for the new model, with better placement to provide improved imaging while in use and, for the 2.5i Touring and 3.6 Touring & Limited trims, a new rear radar system is also included.  The rear radar system represents Subaru’s “next step towards full-perimeter preventive safety” (Source: Subaru Canada News) and detects vehicles in three ways: in the blind spots and behind the C-pillars, when changing lanes using Lane Change Assist and while reversing with Rear Cross Traffic Alert. The brand's EyeSight driver assist system is also an available option on some trim levels. As with previous years, the new Outback is projected to achieve Top Safety Pick Plus accolades from the IIHS, meaning you and your family can expect the same level of safety you've come to know and trust from Subaru.

Want to take a test drive and feel the difference? Contact us today to book a ride!

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Topics: Boxer Engine, Vehicle Safety, Symmetrical AWD, Outback

Road Trip Season is Here! Tips for Planning a Subaru Adventure!

Posted by Alex Digenis

Jun 24, 2014 11:00:00 AM



Subaru of Niagara couldn't be happier to announce that school is almost done again for the kids and its time for plenty of family fun in the sun! Wether you are going camping or to the beach for the day, family road trips are going to happen and you should make sure your Subaru and family are ready for those short and long drives. 

Have a Destination, Not a Plan 

Get together with everyone you will be travelling with and brainstorm ideas for your trip. Have an end location, but pick places you want to stop along the way like shopping malls or attractions (who wouldn't want to see the largest ball of yarn?). Study maps before you leave to know the route you are taking as well as any possilbe detours. Don't get too caught up in the details though, just get a general idea about how long your trip will be and when you should arrive where. 

Make sure you set a budget and (try to) stick to it. Keep in mind that anything can happen so you should keep a credit card on you, just in case.

Driving long hours in the car might sound easy in the planning stage, but it can get difficult after a while. Share the driving time, if you can, and plan for stops every few hours to take a break and stretch your legs. Don't forget to bring along plenty of music, podcasts and / or books on tape. Reception to your favourite station could eventually be lost and it isn't fun listening to static or music you don't like. 

Remember, if you're driving outside of Canada, it's a good idea to have traveller's insurance to protect you and your family in the event of sickness or injury. As we said before, anything can happen, so be prepared!


Everyone can get restless when riding in a car for a while and the last thing a driver wants to hear is "Are we there yet?". To avoid this, make sure you pack right by bringing (non-distracting) toys and games along. If you are travelling with children, keep them close so you can easily reach them. You can always play the classic road trip games like I Spy, License Plates and 20 Questions. These games can keep kids busy for hours and are pretty effective for passing the time with adults as well!

Snacks are a very important thing to bring on any road trip. So pack a cooler and fill it with whatever you and your passengers will want to eat. Common things are water and juice crystals, crackers and cheese, peanut butter and jam or lunch meat with bread, chips, fruit and candy. Remember you don't need to bring every food item with you, there are rest stops along the way and local diners that are usually amazing. 

Service your Vehicle 

Before you leave on any road trips, especially long ones, make sure you have your car serviced. There is nothing worse then getting stuck somewhere and having to wait days for parts to come in. You should make sure the following are checked:




-Tire tread and pressure

-Windshield wipers

-Headlights and brake lights 

-Fluid levels

-Belts and hoses

-Spare tire and jack   

Most of these checks come standard when you are getting an oil change, but let your service rep know you're heading out on a road trip, so they can make sure your vehicle is ready for the trip. Your car should also be cleaned, inside and out, before you leave, especially your windows, to ensure full visibility.  

Be Prepared 

You should make sure you carry an emergency kit in your vehicle that has jumper cables, a tool kit, a flashlight and batteries, flares, a blanket, a first aid kit and bottled water. Make sure someone else is carrying a second set of car keys, just in case you lose yours or they get locked in the car. Be sure to pack your maps as well. A GPS is a great tool, but you shouldn't solely rely on it to reach your destination.

If you have made any reservations, ensure they are packed in a safe place so you can easily access them when you get to your destination. You should also keep a list of emergency contacts outside of your phone that includes any hotel or campground numbers, roadside assistance and especially, your emergency contacts. Phones can be stolen or their battery dies, so having a written list in a notebook that is left in your car helps in any unexpected situations. Also, don't forget your hands-free devices, in case your vehicle does not include such a feature.

If you are one of those people who is always forgetting something, make a packing list to help reduce the likelihood of missing anything. It wouldn't be fun getting to a campground to find out you don't have a sleeping bag. Try to pack light and compact though so nothing is blocking the rear view window from the driver's view and so that you have a chance to purchase things along the way.

Make Memories 

Bring a camera and its charger or tons of extra batteries. Whether it's you behind the lens or you hand it off to a friend, kid or stranger to take photos for you, take them! No two trips are ever the same and you want to be able to look back and say "Here we are at the beautiful beach we stumbled upon" or "This is the moose we spotted driving on the highway!"

You can't always plan everything that is going to happen, but with the right friends, family and prep, you will be sure to have an amazing time with them and your Subaru

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Topics: Safe Driving, Tips and Tricks, Organization

Giving back to the community with the Subaru Running Series

Posted by Alex Digenis

Jun 10, 2014 11:55:00 AM


It’s no secret that we love cars at Subaru of Niagara, but did you know that we’re also big fans of the oldest form of transportation? That’s right, we love running. In fact, we love it so much that we’re partnered with our Hamilton colleagues to present the annual Subaru of Hamilton Niagara Running Series.

2014 marks the 15th year of the series, which encompasses a number of local races across the Hamilton and Niagara Regions. This year’s series started in February with the Grimsby Half Marathon and Family Day 3K & 10K, followed by the Jordan 5K & 1K in April and the Confederation Park 5K & 1K in May. Each race in the series is in support of a local charity, with proceeds from the most recent races benefitting the McNally House Hospice, Red Roof Retreat, and Hamilton/Burlington SPCA, respectively.

Where to participate:

The next races in the Series will be coming this summer, with the Tim Horton’s Peachbud 10k/5k/1K in Grimsby (June 24th) in support of the West Lincoln Memorial Hospital and the Beamsville Bench 5K on July 12, supporting Big Brothers Big Sisters of Grimsby, Lincoln and West Lincoln.

In September, the Series makes a stop in St. Catharines with the Run for the Grapes Half Marathon on the 21st, coinciding with the annual Grape & Wine Festival, a perfect, post-race event for everyone! Funds raised through this Run will be donated to the Heart & Stroke Foundation

The last two races of the series take place in October and November with the Hallowe’en 7K, benefitting Autism Ontario – Hamilton Chapter (October 25th) and the Casablanca Classic in Grimsby on November 8th in support of Wounded Warriors.

How to qualify:

In order to qualify for the Series, runners must participate in a minimum of four of the races above. Participants have the opportunity to win awards in the Series but in the individual races as well. For serious competitive runners, there are three ways to win in the Series. You can earn points related to the races you participate in, your finishing place, and your age category, which extend from under 14 to 70+.

Subaru's Community Involvement

We like the Series because it helps reinforce the commitment that we share with Subaru Canada to supporting the community we live and do business in. By contributing to and sponsoring events like this we can help ensure that the great people and great organizations in our community can continue their work and spread their positive influence. We love that by sponsoring the Running Series, we’re not only helping some great organizations, but also promoting active lifestyles and fitness for Canadians.

Subaru Canada is involved in communities across the counrty and sponsors events such as the Ironman Canada Triathalon and Golf Fore the Cure. To learn more about their contributions, click here

To learn more about the Running Series, visit the Niagara Running Series site.

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Stay Safe in your Subaru when Heavy Rain Hits

Posted by Alex Digenis

May 22, 2014 1:38:00 PM


Spring is well underway and that means spring showers are hammering Niagara. You may not realize it, but spring and summer's sudden downpours can be just as dangerous as the icy winter roads it feels like only just melted away. So next time the rain starts coming down hard, keep some of these driving tips in mind to stay safe in your Subaru:


Slow down! 

The first rule of driving in the rain is to slow down. Drive at a speed you feel comfortable at, given the weather conditions. By slowing down, you will have more time to react if another car loses control in front of you. And in case you need to slow down even more, take your foot off the accelerator, avoid using your brakes.


Watch the water

Hydroplaning can be one of the more dangerous occurrences in heavy rain. This is when your vehicle is actually on top of the water and no contact with the ground. When this happens, you lose or significantly reduce your traction, so try not to make any sudden motions. Just keep calm, take your foot off the gas and keep driving straight.

When you come to a large puddle, try not to drive straight through it if you can help it. It is better to drive around or turn around and try another route. When there is a big puddle, it isn't easy to tell just how deep it really is, and driving through could end with hitting a deep pothole or splashing water into your Subaru's electrical system. This goes for running water as well. If there is water running across the road, ir could be deeper than you expect or more forceful. Don't risk you vehicle being pushed around or swept up in a current.

And if you do drive through water, tap the brake pedal lightly to help dry your rotors after.


Keep your distance

When it's raining, you need to brake earlier and with less pressure than you would in dry weather. That means you need more stopping distance between you and the vehicle in front of you. This will also help the drive behind you know that you're slowing down or stopping with a bit of extra time. As a rule of thumb, keep more than 3 seconds of distance between you and the car you are following when the weather is bad.

And with large trucks or buses, try to avoid passing them at all. The spray from their tires can make it extremely difficult to see, so if you absolutely have to pass them, make it as quick and safe as possible.


Maintain visibility

With rain comes dark clouds, so turn on your headlights to help you see better and to help others see you. But avoid your high beams, the extra light will just bounce off the rain, being more distracting for you, and blinding for others.

And if the rain causes your windshield to fog up, turn on your window defrosters immediately. Switch on the AC so the fog clears as quickly as possible.

Of course, if the rain is coming down so hard that you can't see anything, find a safe place to pull over and wait it out. Make sure your hazard lights are on so others can see you at the side of the road.


At Subaru of Niagara, we promise you safety, but we can't control the weather. Use our driving tips to stay safe, and let your Subaru take care of the rest.


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Topics: Safety, Safe Driving

Subaru of Niagara wants to Get Niagara GOing

Posted by Alex Digenis

Apr 29, 2014 1:53:24 PM


The provincial government has committed billions of dollars to transit funding, but for some unfortunate reason, that funding stops in Hamilton. There have been years of studies and discussions about bringing commuter rail to Niagara, but the government still hasn't committed. The only promise we've heard is that it's coming. Well, Niagara doesn't want to wait any longer.

It may seem strange that a car dealership is so on board with the idea of bringing GO Transit to Niagara. But think about it: The GO Transit system brings business to the area and the more business is here, the more money is here too.

Here's what we have to say. It's time to get Niagara GOing!


For more information, or to sign the petition to Get Niagara GOing, click here.

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Topics: GO Transit, Community

Go Green with Subaru

Posted by Alex Digenis

Apr 10, 2014 5:49:34 PM


We're always shouting from the rooftops about how committed we are to our drivers, but there's more to Subaru than great cars. Subaru is dedicated to being a responsible corporate citizen, protecting natural resources, the local and national environment and human health. We go beyond following environmental laws and regulations and integrate sound environmental practices in everything we do and everything we decide.


Subaru's commitment

We believe we go above and beyond when it comes to lowering our eco-footprint as a corporation and we are proud of its total business commitment to our most important resource – the environment. Our level of commitment to the environment is what makes Subaru a Subaru; it is the cornerstone of our business activities each and every day. Our commitments include:
  • Complying with all environmental laws, regulations and other requirements related to our business activities.
  • Implementing effective pollution prevention systems that protect our air, water and land.

  • Implementing effective improvement activities related to energy, waste and water reduction.

  • Establishing a corporate-wide program to reduce, re-use and recycle in all areas of our corporation.

  • Implementing a culture of continual improvement as it relates to all business activities that have an impact on the environment.

  • Raising employee awareness and involvement.

  • Working hand in hand with business partners to promote green practices.


Working hard to make a change 

Under our parent company, Fuji Heavy Industries, Subaru has worked hard to change the ingredients that make up our business footprint by focusing on those activities and services which can or do impact the environment, and making changes to reduce, and in some cases eliminating those impacts. We are so proud of what we have done so far and have great expectations for the future. We want to be a company you trust, both as a driver and as a citizen, so know that we are doing all we can to protect the world we live in.


Connect with Subaru of Niagara today!

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Topics: Environment

Subaru wants to keep Spot Safe

Posted by Alex Digenis

Feb 13, 2014 1:21:47 PM



When it comes to Subaru drivers, you are all family to us, and that includes your furry friends as well. Crash-testing vehicles to make sure our drivers are safe in collisions is nothing new, but what about protecting our pets? Subaru has always been proudly pet-friendly, so we want to raise awareness for pet safety with the funding of crash-testing by the Center for Pet safety.

“Safety for all passengers, including our pets, is very important to Subaru and to our drivers. Selecting the wrong harness could be just as detrimental as not using one at all,” said Michael McHale, director of communications at Subaru of America, Inc. “Most pet owners don’t know the dangers of not properly harnessing their pet while in the car. With nearly half of Subaru drivers also being dog owners, we want them to be as informed as possible.”


What we are testing

Of course, real dogs were not used in the testing process. The tests used three dummy dogs: a 25 pound terrier, a 45 pound collie and a 75 pound golden retriever. They were each used with the usual devices pet owners use for their pets in vehicles:nets, crates, tethers and cages. All of these are supposed to keep your dog safe when you are driving. 

Each dog was put in a crash test scenario to see how effective each device was in a collision. Subaru's tests were performed at a Virginia laboratory that tests child seats by speeding the vehicle down a track and stopping abruptly.


What we have found so far

Our tests shows that a dog tether easily breaks and cannot withstand any impact 100% of the time. This puts your dog at risk of launching forward in your vehicle in the case of a collision. Harnesses are definitely not the answer to keeping your pet safe in the vehicle. More research definitely needs to happen to find ways to strengthen these pet safety devices. 


Subaru is hoping that its recent research will help to boost awareness about pet safety, and eventually get organizations like the National Highway Traffic Safety Administration on board with making this a mandatory part of vehicle safety testing.


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Topics: Safety, Vehicle Safety

Thanks for a Great January!

Posted by Alex Digenis

Feb 7, 2014 3:14:14 PM


We don't know if it's the snow or just your all-around love for Subaru, but January was a record breaking month for Subaru Canada and we want to say THANK YOU! It looks like it's going to be another amazing year!


Our best month yet

Subaru of Niagara had the best month yet and it's all because of you! Niagara has realized just how great driving a Subaru is, especially in the winter. Between Subaru's symmetrical all-wheel drive, boxer engine and superior safety ratings, we are the best winter ride!

But it wasn't just in Niagara - all regions across Canada set new records! Wow!


Breaking it down

The award-winning Forester put the "sport" back into SUV and had its best January on record. Our rear-wheel-drive sports coupe BRZ also celebrated its best January ever! Of course, the Impreza, Legacy and WRX were popular choices this winter too.


Thanks to our great sales team!

sales_januaryOf course, we'd be remiss not to mention our awesome sales team. It was a close race in January, but in the end Jay and Otto came out tied as our Sales People of the Month. Thanks for all the hard work last month! Keep it up!


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Topics: Thank You

Stay Safe on Winter Roads with your Subaru

Posted by Alex Digenis

Feb 5, 2014 1:26:12 PM


This winter has been one for the record books. Mother nature has not let us forget what a Canadian winter really is with all this snow. And with the winter weather warnings today, Subaru of Niagara wants to remind you how to stay safe on the roads when the going gets tough.


Be Prepared

When it comes to winter driving, make like a Boy Scout and be prepared. Don't hit the roads unless you are sure your car can handle the winter conditions. Cold weather tires are a number one priority for snowy and icy conditions. Remember to check your anti-freeze, battery and that everything is functioning properly. Also stock up on an emergency kit and small snow shovel.


All-Wheel Drive doesn't make you Invincible

It's true that Subaru's symmetrical All-Wheel Drive makes for a safer drive in snow and ice, but don't let it give you a false sense of security. You still have to be cautious. AWD monitors the torque sent to each of your vehicle's tires to help control your traction in snowy conditions. So, you should have no problem flying down the road, right? Wrong! You won't have the traction you need to break. So yes, AWD gets you going in wintery conditions, but it doesn't make you a super hero.


Slow Down

A lot of drivers have the bad habit of speeding and snow doesn't always slow them down. When you start to slip, every second matters and speeding limits the amount of time you have to react and avoid a collision. As soon as the temperature is hovering around freezing or the snow starts falling, slow down. Drive at a safe speed that gives you the reaction time you need, just in case.


Keep your Distance

Just because you are comfortable on the roads in the winter, it doesn't mean everyone else is. Keep your distance and avoid following too closely. Double your normal distance between vehicles so you have more braking time. Keep your eyes ahead, looking for stoplights, curves or road hazards so you know what's coming before it happens.


Easy on the Brakes

By keeping your eyes ahead, you'll be able to avoid slamming on the brakes. Winter roads are more hazardous and slippery, and cause more panic which often leads to slamming on your brakes without thinking. Don't do it, you will lose traction. If you feel yourself begin to slide, ease off the accelerator and let your vehicle slow down. You want your tires to keep moving so you still have some traction and are able to steer if necessary. Slow and steady braking is the way to go in winter.


Like you, we're hoping to see the end of winter soon. But if Wiarton Willie has anything to say about it, there are a few more weeks to go, so stay safe and drive smart.


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Topics: Winter Driving, Safe Driving

Say Hello to the 2015 Subaru WRX

Posted by Alex Digenis

Jan 28, 2014 3:16:10 PM


A few weeks ago at Le Salon International de l'auto in Montreal, Subaru introduced Canada to its new best friend: the 2015 Subaru WRX. That's right, we took our the high-performance model you know and love and made it better than ever. And in March, you'll be able to see it for yourself in the showroom.


Subaru's famous All-Wheel Drive...and then some

It just isn't a Subaru if it isn't equipped with the Subaru symmetrical full-time All-Wheel Drive system and the WRX is, as always, the true symbol of AWD sport performance. But now, the WRX has a new Active Torque Vectoring system that supplements the AWD system, making handling even more precise and allowing you to take corners with ease. The new technology routes power to select wheels as you take a corner and responds to steering input more immediately. How's that for a new and improved driving experience?


All new engine and transmission

Get ready for a new high-performance 2.0-litre horizontally opposed DIT engine. We're talking improved power delivery and amazing efficiency. The new engine is going to give you improved performance over the outgoing model by producing a maximum 268 horsepower. 

And then there's the all-new transmission! This is the first time a manual transmission has been paired with the DIT Subaru Boxer engine, OR you can go with the optional Sport Lineatronic transmission. The new six-speed manual optimizes the gear rations and shifter throw from the outgoing five-speed. What does that mean? Your engine speeds will be kept lower for better fuel economy and a quieter ride. And the new Sport Lineatronic transmission will give you the full potential of the boxer engine when it comes to power, torque and eco-friendliness. You'll love driving it!


Hey good lookin'

This is a sports sedan, and it looks it with aggressive yet refined styling. We reshaped the front end with a nose cone design, hexagonal front grille and hawk-eye headlights and enhanced the rear design with a diffuser-integrated bumper and twin dual mufflers. The new 17-inch aluminum allow wheels in gunmetal grey are pretty slick, too.


All this and Subaru safety too

We don't keep our love for safety a secret. In the WRX we took it to the next level. With the AWD system and a lighter body with the VDC system, you're looking at the best hazard avoidance in its class. Your drive will still be exciting but there's no compromising safety. You also get world-class safety performance in collision tests from the front, rear and sides. And, like all Subarus, the ring-shaped reinforcement frame excels in the small overlap test by the Insurance Institute for Highway Safety.


Get more information about the all new 2015 WRX here or watch Subaru of Niagara's showroom to get your first look!


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Topics: Subaru of Niagara, WRX

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